For over a decade, Lilli was on a journey to redefine a common household item—the faucet—and change our relationship with our most essential element—water. The Lilli brand is distilled to its essence: intelligence and customization. This cohesive brand identity includes a distinct symbol, color palette, typography system, and tone of voice that was influenced by the team’s research and precision in crafting their new system. A packaging system was developed that helps walk-through installation and troubleshooting, as well as a UI experience that encompasses personalized data & metrics.