Lilli
For over a decade, Lilli was on a journey to redefine a common household item—the faucet—and change our relationship with our most essential element—water. The Lilli brand is distilled to its essence: intelligence and customization. This cohesive brand identity includes a distinct symbol, color palette, typography system, and tone of voice that was influenced by the team’s research and precision in crafting their new system. A packaging system was developed that helps walk-through installation and troubleshooting, as well as a UI experience that encompasses personalized data & metrics.
![](https://freight.cargo.site/t/original/i/bb8eee987ae3444f1817e0179d13630629c45dcc7f25e84a5d0a12fa240492cb/Laptop.jpg)
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![](https://freight.cargo.site/t/original/i/3c05c5d73f9fe653f339832a59a80563338b13428ec5dcdfdf7f95d3839e5a3f/Guy-Running.jpg)
![](https://freight.cargo.site/t/original/i/90935976a6c577a873ef68c8bf3d6e10e6447c41d87c15a28fb59aea0817982b/Packaging.jpg)
![](https://freight.cargo.site/t/original/i/ccfa2d7f556de56bfe5047fac46a8aa83aa318356ec60810b94d1eb5e362d541/Mobile.jpg)
![](https://freight.cargo.site/t/original/i/b81834aadff0269c90316cecdc23a65343e0c1d7e4c6dfee8fb74d83396d774e/Pouch-Bottle.jpg)
![](https://freight.cargo.site/t/original/i/9b9f1480035fae31826d7b947724405f8a2800f7a28406c226e9a0c8bf43333a/Manual.jpg)
![](https://freight.cargo.site/t/original/i/020634690370b68df3063dc6c8e1d572e7e2653aaa4cb3232f0a78dbaed4155b/OOH.jpg)
![](https://freight.cargo.site/t/original/i/7087f87de0f451d6e31896368626966c29a4c8242b1d6d126a2569676e1ea648/Notification.jpg)
![](https://freight.cargo.site/t/original/i/200782b11e07e9380812be8ab4f8622f9ce682260169d8798fa35d0e1f9d7b80/App-Gif.gif)
![](https://freight.cargo.site/t/original/i/0ae344d340823d83b7ca5092ad5ac9fb44d408b862bdb7b9f7c7124beed313ea/Shirt.jpg)
![](https://freight.cargo.site/t/original/i/0046e56bc87600b457b660993e6585e298af3b853b8d37b27d138af172b0d453/Delivery.jpg)
![](https://freight.cargo.site/t/original/i/f2d816cc1ca298a5b9e4edb8277b2662b22cbbd1eae43992646733a18878be7f/PDP.jpg)
![](https://freight.cargo.site/t/original/i/f6c435e1f90acaac8ffa8a554eb40d8b5be3b68f1dcdeddb9bf8233ac453b96e/Girl-Drinking.jpg)
![](https://freight.cargo.site/t/original/i/b6b6691545517baa1d852dc7c662860fd2bfdf773f825aadd4240697eec2af81/Droplets.jpg)