For over a decade, Lilli was on a journey to redefine a common household item—the faucet—and change our relationship with our most essential element—water. The Lilli brand is distilled to its essence: intelligence and customization. This cohesive brand identity includes a distinct symbol, color palette, typography system, and tone of voice that was influenced by the team’s research and precision in crafting their new system. A packaging system was developed that helps walk-through installation and troubleshooting, as well as a UI experience that encompasses personalized data & metrics.

Spark, a tool for medicare brokerage founders looking to grow and maximize the potential of their business, was looking to evolve their identity system & digital presence to match their industry-leading status. This solution positions Spark as the “north star” for business owners, represented by the word mark and clean, modern system. A modular grid, built from the curves of the identity, houses photography, product UI, data, and testimonials, showing how Spark helps their agent’s experiences become streamlined and effortless.

This publication unpacks the life & legacy of ballet master George Balanchine as a delicate, gestural experience. The primary document, carefully stitched together like ribbon is to pointe shoes, stages his life, teachings, and utterances throughout the pages. The secondary document, an accordion book, was designed through the lens of a choreographer, prioritizing space, dynamics, and nuance. In order to view all the pages, the reader has to make large, gestural movements which enhances their sensory experience. The two documents dance with each other and the reader, paying homage Balanchine’s legacy.

Unfold, a new consumer-goods focused venture fund backed by Fidelity, was looking to create a brand that highlighted their approach to investing in diverse companies. The identity takes a visual cue from the company name with a page-fold icon hugging a custom wordmark. The corner fold references the brand’s innovative spirit and simultaneously acts as a directional arrow signaling Unfold’s investment in the future. The dynamic and fresh identity takes shape through digital and print media.

The historic Detroit Institute of Arts is one of the central jewels of Detroit. The museum has earned both local and nationwide respect for its collection of pieces that represent a full spectrum of art across many cultures, times, and places. The experience of walking into the DIA feels as much like walking into a grand cathedral as it does to swimming through a bright coral reef filled with life. The DIA is also an afternoon school field trip, a first date, or a late night jazz show, and despite the DIA being many things to many different people, the old identity seemed reserved and outdated. Our task was to design a refreshed identity system that preserved the DIA’s essence of awe and exploration.

The refreshed identity positions the DIA as a neutral container where diverse art, culture, and experiences can flourish. The DIA lives between sophisticated & accessible, classic & modern, and creates unique connections between people and art.