Spark, a tool for medicare brokerage founders looking to grow and maximize the potential of their business, was looking to evolve their identity system & digital presence to match their industry-leading status. This solution positions Spark as the “north star” for business owners, represented by the word mark and clean, modern system. A modular grid, built from the curves of the identity, houses photography, product UI, data, and testimonials, showing how Spark helps their agent’s experiences become streamlined and effortless.