Unfold
Unfold, a new consumer-goods focused venture fund backed by Fidelity, was looking to create a brand that highlighted their approach to investing in diverse companies. The identity takes a visual cue from the company name with a page-fold icon hugging a custom wordmark. The corner fold references the brand’s innovative spirit and simultaneously acts as a directional arrow signaling Unfold’s investment in the future. The dynamic and fresh identity takes shape through digital and print media.
![](https://freight.cargo.site/t/original/i/7893919e59de60844e350a8364c87e2d6c9581674c3f767514cb3847d7a0a827/Postcard.jpg)
![](https://freight.cargo.site/t/original/i/e585283d6c6b65cf6443d4432301d245eae05869d96269aceeed9823dc9c0f44/6Desktop-2-100.jpg)
![](https://freight.cargo.site/t/original/i/83404585a31cb833807421e1f387010c6bfeeb24a982a6e48f0deafbac84a3c5/Navy---Case-Study.gif)
![](https://freight.cargo.site/t/original/i/6172a473f7e6218c6190eda5a0ddac67e34a999de1f95b2f47d8987a4a9806ed/REFERENCE-Icons.png)
![](https://freight.cargo.site/t/original/i/67837f2f6ea9ad6226c99f09f17a84809495394e89cd9694b5ea04e6675b5697/Stationary.jpg)
![](https://freight.cargo.site/t/original/i/35acfd5c6c145851a22cf5f837be4ae5855c146f1cc1af63843c58b9d02a6eb8/6Desktop-100.jpg)
![](https://freight.cargo.site/t/original/i/15f8b1f6e064084ce7270827053dc92905069973fb4b6941669c141f7592beb4/Sign.jpg)
![](https://freight.cargo.site/t/original/i/99a33996109408d606be72b29573bc75d6a3cf0241c12347233d2f175e37be4d/Poster.jpg)
![](https://freight.cargo.site/t/original/i/2e524b41d771995a9e73d4ad3941c5208fc78eae464a0fa32152d7feff4d33bb/iPad.jpg)
![](https://freight.cargo.site/t/original/i/6be697535f71e9493dc7763f00d37acbc9fabdb3a435dd4fe89d7296192d0d50/642-2.jpg)
![](https://freight.cargo.site/t/original/i/448a8b77ff4602e53594a0b4c692bf9d10fa3ea29818745458f8ccd4bddd8922/Conference.jpg)
![](https://freight.cargo.site/t/original/i/a49b22f3bc3b8b592a9f521dd7ff22de77c46247595ebd0951e39a81538b32e4/Jacket.jpg)
![](https://freight.cargo.site/t/original/i/51edb1e0427aaef3737b5fba6822940d134b64ca05411aed4c0ff5a13a221a92/Phone.jpg)