Unfold, a new consumer-goods focused venture fund backed by Fidelity, was looking to create a brand that highlighted their approach to investing in diverse companies. The identity takes a visual cue from the company name with a page-fold icon hugging a custom wordmark. The corner fold references the brand’s innovative spirit and simultaneously acts as a directional arrow signaling Unfold’s investment in the future. The dynamic and fresh identity takes shape through digital and print media.